Apron

Restaurant management, made lighter

Reservations without the complexity.

Apron is a simple restaurant management platform built for independent restaurants. Manage bookings, tables and guests without bloated software getting in the way.

Launching 15 November 2026

Launch day is getting closer.

24Days
02Hours
11Minutes
40Seconds

Join early access for 50% off your first 6 months when you’re among the first 100 signups.

Be among the first restaurants to use Apron and help shape what we build. No spam.

Apron overview workspace

Starting with reservations

Everything you need to manage reservations your way.

Automate the repetitive parts when it helps, while keeping your team in control of the decisions that matter.

01

Simple reservation management

Quickly create, view and manage restaurant bookings without unnecessary steps.

02

Flexible seating & table management

Assign reservations to tables yourself or let Apron find the best available seating. Your team can always override an automatic assignment.

Your restaurant, your rules.
03

Visual floor plans

Manage sections, tables and the restaurant layout visually, so staff can understand availability at a glance.

04

Deposits and card holds

Protect valuable tables with deposits and card holds, included as part of Apron’s reservation tools.

05

Automatic guest confirmations

Keep guests informed automatically while reducing repetitive admin for restaurant staff.

06

Guest history

Keep useful information about returning guests available when your team needs it.

A calmer way to run the floor

See the whole service at a glance.

A focused workspace for reservations, tables and guest details — with room for your team to make the call.

Apron restaurant management workspace

Simple, transparent pricing

Everything you need to take reservations.

Simple pricing. Powerful reservations. £0 booking commission. Start with the complete essentials, then add tools as your operation grows.

Essentials

Essentials

£39per month

Everything you need to manage reservations, for up to 4 locations. £0 booking commission. Deposits included.

  • Online reservations
  • Booking widget
  • Floor plan & table management
  • Automatic table assignment
  • Deposits, card holds & POS integrations

Pro

Pro

£99per month

Everything in Essentials, plus the tools to build loyalty, automate marketing, and understand your business more deeply.

  • Everything in Essentials
  • Waitlist & Guest CRM
  • Marketing tools & SMS reminders
  • Advanced reporting
  • Priority support

Essentials add-ons

Add only what you need.

Essentials is a complete product on its own. Extend it with selected tools as your operation grows.

  • Waitlist

    £10/month

  • Guest CRM

    £10/month

  • Marketing tools

    £10/month

  • SMS reminders

    £10/month

  • Advanced reporting

    £10/month

  • Priority support

    £10/month

Compare plans

Simple pricing, clearly laid out.

Pro includes every Essentials feature, plus tools for retention, marketing, and deeper insight.

Essentials

Essentials plan pricing comparison
FeatureEssentials
Price£39/month
Commission per booking£0
Online reservations✓
Booking widget✓
Reservation diary✓
Floor plan & table management✓
Automatic table assignment✓
Customer profiles & notes✓
Email confirmations✓
Deposits & card holds✓
POS integrations✓
Basic reporting✓
Waitlist£10/month
Guest CRM£10/month
Marketing tools£10/month
SMS reminders£10/month
Advanced reporting£10/month
Priority support£10/month

Pro

Pro plan pricing comparison
FeaturePro
Price£99/month
Commission per booking£0
Online reservations✓
Booking widget✓
Reservation diary✓
Floor plan & table management✓
Automatic table assignment✓
Customer profiles & notes✓
Email confirmations✓
Deposits & card holds✓
POS integrations✓
Basic reporting✓
Waitlist✓
Guest CRM✓
Marketing tools✓
SMS reminders✓
Advanced reporting✓
Priority support✓

* Includes a fair-use SMS allowance.

Join early access for 50% off your first 6 months when you’re among the first 100 signups.

Help shape Apron

Help shape Apron from the beginning.

We’re working with independent restaurant operators while we build the first version of Apron. Join early access to get priority access to the MVP and opportunities to influence what we build next.

Join early access for 50% off your first 6 months when you’re among the first 100 signups.

Be among the first restaurants to use Apron and help shape what we build. No spam.

Questions, answered

A few things you might want to know.

How does Apron pricing work?

Apron’s Essentials plan costs £39 per month for up to 4 locations. Pro costs £99 per month and includes additional tools for guest retention, marketing, automation, and deeper reporting. Both plans include £0 booking commission, deposits, card holds, and POS integrations.

Who is Apron for?

Apron is being built primarily for independent restaurants and small restaurant groups that want powerful reservation tools without unnecessary complexity.

What will the first version include?

The Essentials plan includes online reservations, a booking widget, reservation diary, floor plan and table management, automatic table assignment, customer profiles and notes, email confirmations, deposits, card holds, POS integrations, and basic reporting.

Can Apron assign tables automatically?

Yes. Restaurants can assign tables manually or choose to let Apron automatically select the best available table. Staff remain in control and can override assignments when needed.

Will restaurants have to take deposits?

Deposits and card holds are included in both plans. Restaurants can choose how and when to use them based on their own booking policies.

When will early access begin?

TBD. Join the list and we’ll share early-access updates as the first version takes shape.

Does joining early access cost anything?

No. Joining the early-access list does not commit the restaurant to purchasing Apron.